Announcing our new product logos
Big news! Today we're announcing the new Ramtech product family with the launch of new logos and branding for our range of industry-leading wireless solutions.
You’ll see our logos anywhere that you come across our products in public like our website, social sites and brochures, and very soon you’ll also see it on all of our products as well.
Over our years in the business, we’ve gone from strength to strength and have expanded exponentially since our inception to serve in over 30 countries while introducing solutions such as WES, WISE and REACT – solutions that exist solely to empower our customers to save lives, protect their assets and gain valuable insight into their businesses.
In 2019, we launched the new Ramtech branding and visual identity as part of the ongoing evolution of our brand. Since then, we have transformed Ramtech into a driving force in delivering industry leading wireless communication solutions, and our products have become increasingly closer together and joined up.
Over the past few months, we had to look at how we wanted our products, old and new, to be represented. Our products had different logos, icons and colours, and with some of them dating back over 10 years, we felt it was the right time for a change.
Our design goals were to unify and simplify our product logos, while identifying each product as part of Ramtech. Our in-house marketing team got to work to find a new look that achieved those goals and projected a modern and professional image.
Today we’re unveiling new looks for the Ramtech product family with common wordmark and icon (Ramcon), and a new synergy within our corporate brand. We certainly feel that we’ve hit the design goals, and hope you think so too!
We’re really excited to present our solutions as a unified product family to our customers today. Our product logos share commonality with each other and also with the Ramtech brand which makes them easier to identify and shows that they are part of the Ramtech family
John Harrison, Sales and Marketing Director at Ramtech
Brand Guidelines
A new Brand Standards & Usage Guide is being developed to provide the foundation for consistent application of the Ramtech brands across all media including web, collateral, and promotions. Consistently expressing the Ramtech visual identity builds a strong brand awareness, allowing Ramtech to maintain our position as the market leader. If you have used the Ramtech sub-brand logo’s in any of your marketing materials, please assist us in updating them.
Over the next few months, you’ll see all the other visuals around new logos aligning around this new direction: on the website, in advertising, and in some places on the product. We hope you like the new look!
